Cheap leads that never show up to the call are not leads. They are a vanity metric your agency uses to justify their invoice. You do not need more leads. You need better ones. Qualified people who actually want to talk to you and are ready to buy.
I booked 6,205 sales calls in a single month for one client. Not form fills. Not email opt-ins. Booked calls on a calendar with people who showed up. Another client in financial coaching hit $108 cost per qualified call at 14.58X ROAS. $240K in ad spend generated $3.5M in revenue. That is what lead generation looks like when the creative and the funnel are actually dialed in.
Month-to-month. No contracts. Serving businesses nationwide.
Most Facebook advertising agencies optimize for the cheapest possible lead. They celebrate when cost per lead drops from $15 to $8. But if those $8 leads never pick up the phone, never show up to the call, and never buy anything, they are not cheaper. They are more expensive because your sales team wasted hours chasing ghosts.
I optimize for revenue. Cost per qualified call. Cost per acquisition. Lifetime value. The numbers that actually show up in your bank account. That means the creative has to do more than get a click. It has to pre-qualify. The ad itself should make the wrong people self-select out and the right people lean in.
That is where the ABO Creative Sandbox comes in. I isolate which hooks, angles, and pain points generate not just leads but leads that convert. Then I scale those specific angles. The result is not just more calls booked. It is better calls. Calls where people say "your ad spoke to me deeply" before you even start the pitch.
Book-a-call funnels. The workhorse for service businesses and high-ticket offers. Landing page to calendar booking. The 6,205 calls per month came from this format. The key is the landing page copy has to do the selling before the call so your sales team is closing, not educating.
VSL funnels. Video sales letter that pre-sells the offer before the prospect ever talks to your team. The 14.58X ROAS financial coaching result came from a complete VSL funnel build. When the VSL is right, your show rate goes up and your close rate goes up because people already understand and want what you are offering.
One-day live virtual event funnels. This is the format that consistently outperforms everything else I have tested for high-ticket lead gen. One client went from 0.31X ROAS to $1.2M in revenue during a 3-day event. Another went from $100K to $600K monthly in 3 months. Profitable before the event even starts because the registration funnel includes a self-liquidating offer.
Webinar funnels. Evergreen or live. Work well for offers in the $500 to $5,000 range where a 45 to 90 minute presentation can do the heavy lifting before the call or the checkout page.
Yes. Grizzly Digital Media booked 6,205 sales calls in a single month for one client. Another achieved $108 cost per qualified call at 14.58X ROAS. The key is creative strategy combined with a funnel that pre-qualifies before the call.
It depends on the offer and sales process. Book-a-call funnels work for direct service businesses. VSL funnels pre-sell before the call. Live event funnels consistently outperform for high-ticket offers. Grizzly Digital Media builds all of these and recommends based on your specific situation.
Cost per lead varies by industry and qualification level. Grizzly Digital Media focuses on cost per qualified call or cost per acquisition rather than raw lead volume. One client achieved $108 per qualified call. Cheap leads that never convert cost more than qualified leads that close.
Yes. Facebook works for B2B when the creative speaks to the decision maker directly. Grizzly Digital Media has run lead gen campaigns across financial services, healthcare, SaaS, real estate, insurance, and professional services.
Free 30-minute strategy call. I will share my screen, look at your campaigns and your funnel, and tell you exactly what I would change to generate better leads at lower cost.
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